Sebastian Martinez, CEO
Jens Leire, Head of Sales







Senior consultant

Robert Lindqvist, 50
Senior consultant

Robert has over 30 years of experience as consulting in the field of brand strategy, communication and business development. With previous assignments at, among others: AKK Eyewear, Workwear House, Attitude STHLM, Bahco Tools, Bosch, Becker, Cad-Q, Danisco Sugar, Elon, Elkedjan, Falu Energy & Water, FM Mattsson, Folkhemmet, Hemmabutiker, Hemexperten, Klippan, KungSängen, Hemexperten, Klippan, KungSängen Mora Armatur, Mora Municipality, Optimabatteries, Pressen Pensionskassa, Snickers Workwear, Sportringen, StifabFarex and Södertälje Kommun.

Robert is also co-founder of IoU Design for charity fundraising foundation, which, among other things, collaborates with Konstfack, KTH and Carl Malmstensskolan in order to develop the future meeting places in the public area. Robert has also been involved in developing Dessert Flower Scandinavia, a spin-off for Dessert Flower which are active in several countries to counteract female genital mutilation.

Fun facts about Robert is that he has a great interest in sports and has been involved in starting the sailing competition 49:er cup and the downhill cycling competition SWEDHCUP.

Patrik Tysell, 52
Chairman of the Board

Patrik has over 30 years of experience in leading positions in both large and small companies. He has very good references from assignments in both product and business development. With over 15 years of experience as an well renowned CEO of SME companies, Patrik has developed people and organizations to success. Patrik’s expertise lies primarily within leadership, strategy and business communication. However, he has knowledge in challenging areas such as digital strategy, business planning, management and e-commerce as well. Patrik is the former co-founder of Smiling Faces AB and was the CEO of the company during 13 successful years. Previous assignments include a number of leading roles within Statoil, operational manager at Razorfish, CEO of Kaffeknappen among others.

Patrik also has an interest in sports and is the team leader and coach for a youth team in Hammarby Fotboll.