Business is made between people – not products
Luminous cooperates with companies who want to take their business to the next level. Together we invest in a journey towards success. This results in loyal customers, increased sales, creative communication, a strengthened brand and, most often, an expanded business. Luminous actualizes the business strategies and communication concepts, sales activities and CRM tools required to achieve targets and deliver the tools needed to increase sales for both small and large companies. By shifting focus from the products to the client needs, Luminous create stronger brands, more creative communication, boosted sales and effective CRM-activities. Thus, we ensure long-term growth. We know that it is how we solve the customer needs that make the difference, not the products.
Business starts with sales
It all started over a cup of coffee – when a couple of friends met up and discussed an article that stated that every third young company is facing an early death. After digging deeper into the subject, we realized that all companies face the same risk. How is it that only 30% of all companies have high-performing sales organizations? With more than 100 years of combined experience from business development, brand building, communication, sales and customer relationship, we felt that something could be done. Whether it is success, growth, or profitability – it all starts with sales. It is sales that drive business development. It is sales that drive organizational development. It is sales that drive communication development. Simply put all businesses starts with sales. As we shift the focus from products to customer needs and their challenges, we change the way in which organizations interact with its market, competitors, customers and employees.
Power to Grow™
Studies show that companies in a steady growth are the companies that survive in the long run. For all companies in growth, the challenge is to maintain and develop its customers based on their unique needs. Luminous specialize in mapping our client’s customer journeys and how to use it to create the right conditions for growth. By streamlining and coordinating the customer journey we help companies and organizations to sell more products, for more money to more customers. Through an analytical sales process strongly supported by business development, brand strategy, creative communication and relevant CRM solutions we ensure growth. Our model challenges previous business models and business structures. We believe in long-term relationships rather than short-term transactions. A model we have chosen to call Power to Grow™.